jQuery.fn.liScroll = function(settings) {
      settings = jQuery.extend({
      travelocity: 0.07
      }, settings);     
      return this.each(function(){
            var $strip = jQuery(this);
            $strip.addClass("newsticker")
            var stripWidth = 0;
            var $mask = $strip.wrap("<div class='mask'></div>");
            var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");                      
            var containerWidth = $strip.parent().parent().width();   //a.k.a. 'mask' width   
            $strip.find("li").each(function(i){
            stripWidth += jQuery(this, i).width();
            });
            $strip.width(stripWidth);        
            var defTiming = stripWidth/settings.travelocity;
            var totalTravel = stripWidth+containerWidth;                      
            function scrollnews(spazio, tempo){
            $strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
            }
            scrollnews(totalTravel, defTiming);          
            $strip.hover(function(){
            jQuery(this).stop();
            },
            function(){
            var offset = jQuery(this).offset();
            var residualSpace = offset.left + stripWidth;
            var residualTime = residualSpace/settings.travelocity;
            scrollnews(residualSpace, residualTime);
            });         
      });   
};